We can agree, broadly, that artists should own their own art, but from there the details get dicey. As a consequence, most fans-even media-savvy fans-often can’t articulate exactly what “owning your own masters” means, or how masters rights (which concern the recordings themselves) differ from publishing rights (which concern the songs as compositions). Artists, even famous ones, very rarely own their own masters: The sordid tale of the Beatles catalog alone is both salacious (Michael Jackson is prominently involved) and nearly impenetrable. The background here is a lot more complicated and a lot less sexy. Taylor is, once again, embroiled in a messy public battle about receipts. Borchetta responded as well in a lengthy post that included screenshots of contract negotiations (and not-quite-screenshots of text messages) and specifically took issue with Swift’s contention that “I learned about Scooter Braun’s purchase of my masters as it was announced to the world.” Borchetta contended that he’d texted Swift personally prior to the news going public on Sunday morning, and added that several people in her orbit-including her father, Scott Swift, a Big Machine shareholder-had known about the deal for days. And when that man says ‘Music has value,’ he means its value is beholden to men who had no part in creating it.”īieber immediately clapped back, defending Braun and accusing Swift of bullying since then, everyone from Demi Lovato to Halsey to Scooter’s wife, Yael Cohen Braun, has taken sides and/or shots. This is what happens when you sign a deal at fifteen to someone for whom the term ‘loyalty’ is clearly just a contractual concept. “For years I asked, pleaded for a chance to own my work,” her Tumblr post begins she goes on to excoriate Big Machine head Scott Borchetta and cast Braun’s involvement in apocalyptic terms: The Big Machine sale includes, of course, the masters to Swift’s first six albums, from her 2006 self-titled debut to 2017’s Reputation she’d famously signed with the Nashville-based indie Big Machine at 15, and sought to buy back her masters amid the negotiations that led to her inking a new blockbuster deal with Republic Records in late 2018, wherein she’ll own all her future albums immediately. Further down in the post, Swift accused Braun of “incessant, manipulative bullying,” adding, “my musical legacy is about to lie in the hands of someone who tried to dismantle it.” His original caption: “Taylor Swift what up.” This was yet another salvo in Swift’s forever war with West and Kim Kardashian, with Braun now an enemy by association. The lead image of Swift’s Tumblr post is a screencap of a 2016 Bieber Instagram post, showing him on a video call with Braun and West. The Winners and Losers of Taylor Swift’s “You Need to Calm Down”
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